About Eldingo
An AI, service design and research consultancy with more than 25 years of evidence-led work for government, healthcare, finance, retail and energy. We’d love to work with you.
Who we are
We are a small, senior consultancy led by Robert Elding, who has consulted independently since 2002. Since 2020 we have worked inside the Ministry of Justice, the Department of Health and Social Care, HMRC, the Department for Work and Pensions, MHCLG, Tesco, bp pulse, Shell and Lloyd’s of London, following more than sixty usability and research studies for brands including the Post Office, Dow Jones, Allianz, PwC, MSD, the BBC and British Airways.
We also build our own products. MyStoryboarder, our AI storyboarding tool, launched to market in beta, and that hands-on experience shapes how we help clients use AI well.
How we work
We genuinely like to understand your business and who your customers are. We’re straightforward, friendly and open to new ideas. We’ll tell you if we think we can’t help, or if there might be a better approach based on our experience, including when AI is not the answer.
We work in the open, in multidisciplinary agile teams, on site or remotely, and we usually run several engagements in parallel. We present our findings to the people who make decisions, up to board level.
Methodology
We have a range of UX, service design and AI tools and established processes that we use to tackle your problem. Before we start, we like to understand your customers and stakeholders through insight and research. If you have a concept or idea that you would like to bring to life, we can prototype it quickly, with or without AI.
We can audit what you have through content audits, expert usability reviews or an AI readiness health check. We design information architecture, customer journeys, service blueprints and page templates, and we test them with real users, in person or remotely.
Training and advisory
We run CPD-certified training in UX design principles, information architecture, user research, customer journey mapping, visual design, interaction design, service design and usability testing, plus a new one-day course on AI for product, design and research teams. Our director is also available for fractional leadership, advisory and non-executive roles.
“I brought Channel Dynamics in to the business to help drive forward a more user centric approach to our digital development. They were able to rapidly gather top level requirements, personas, build wireframes and then test them with our target audience in a very short space of time. The quality of the feedback work was high and I found the team responsive to our business needs.”— Richard Cook, Operations Director, Centaur Media
Some of the organisations we have worked with
Please get in touch
We’d love to hear about your project.