← Home
Innovation

The Lab

Where we try things before clients pay for them. Working tools you can use now, products we have launched, prototypes we have tested with real users, and the ideas we are exploring next with current AI models. Some of it is unfinished on purpose.

Try it

Tools you can use right now

Small, free and private: everything runs in your browser and nothing is stored.

AI readiness quick check

Eight questions, an instant score and your three priorities.

Take the check

AI use-case prioritiser

Score up to eight ideas on user value, feasibility and risk and get a ranked list with a next step for each.

Rank your ideas

Usability test participants calculator

How many people you need to test with to find most of the problems, by user group.

Work it out
Experiments

Products and prototypes

Live beta

MyStoryboarder

Our AI storyboarding product: type a beginning, middle and end, choose the number of scenes and get a professional storyboard in minutes, exportable as PDF or narrated video. Launched in beta with backing from Amazon AWS; used by teams at companies including Google, IBM and bp.

Visit MyStoryboarder
Proof of concept

Compass for the NHS

A proof-of-concept procurement service for the Department of Health and Social Care that helps clinicians and buyers choose medical devices from trusted evidence, with AI retrieving and summarising evidence and a human making every decision.

Read the case study
Live on this site

Interactive service blueprints

We are turning case studies into scrollable blueprints so you can follow a service stage by stage, front stage and back stage, and see exactly where AI sits. Start with Compass and Making Tax Digital.

See a blueprint
Next

What we are exploring

Open questions we are working on with our own time and current models. If one of these matters to you, say so and we will prototype it together.

  • Agentic service journeysWhat a public service looks like when an agent can take the next step for a user, and where the human checkpoints must sit.
  • AI-assisted blueprintingTurning interview transcripts and process documents into a first-draft service blueprint that a designer then corrects.
  • Evaluation that users would recogniseScoring conversational services on the things participants actually complain about, not just accuracy.
  • Storyboards for service conceptsUsing MyStoryboarder to make a to-be journey something stakeholders can watch rather than read.

Got an idea you want to test?

We can have a working prototype in front of users within two weeks.

Book a call