AI & innovation
AI-enabled research operations
AI has changed how fast research can be analysed, but it has not changed what research is for. We help research and product teams use AI for transcription, coding, synthesis and repository search while keeping the rigour that makes findings worth acting on.
We are candid about the limits. Synthetic users are not users, and a model summarising ten interviews is not the same as a researcher who sat in them.
Where AI helps
- Transcription and first-pass coding of interviews and usability sessions
- Clustering open-text survey responses and support tickets to find themes
- Drafting discussion guides, screeners and consent materials for a researcher to edit
- Searchable research repositories so past insight is reused rather than repeated
- Turning findings into user stories, journey maps and presentations faster
Where it does not
- Replacing participants with synthetic personas
- Deciding what the findings mean without a researcher checking the source
- Handling personal or sensitive data without a clear legal basis and the right tooling
What we do for teams
We audit your current research process, recommend tools and set them up, write the operating guidance and train the team. We can also run studies for you using the same approach, so you see the time saved on a real project.
Organisations we have done AI and innovation work with
Make your research faster without making it weaker
Tell us how your team works today and we will show you where AI fits.