Free tool
Persona card generator
Turn what you know about a user group into a one-page persona card you can share with your team. Type it in, watch the card update, download it as an image. Nothing is stored.
What makes a persona useful
A persona is only as good as the research behind it. Use real quotes from interviews, real goals you heard more than once, and frustrations you saw happen rather than ones you imagine. Two or three well-evidenced personas beat eight invented ones.
How to use the card
- Pin it where the team can see it and name it in planning: "would Priya understand this?"
- Give each persona an accessibility or circumstance note where it matters: low literacy, screen reader, no fixed address.
- Revisit after every round of research and change what the evidence changes.
We develop personas from interviews, observation and data in our customer persona development work.
Want personas built on evidence?
We research, write and validate them with your team.